<aside> 💡

Your creativity, powered by AI and Metricool 💛

This kit helps you get real, on-brand content out of AI instead of generic copy. Metricool takes it from there and handles scheduling and analytics, so you can spend your time on ideas, not busywork.

From first idea to final numbers, you stay in control.

</aside>

Set up your AI once, and write posts that really sound like you

Most people use AI the slow way. They open a blank chat, type "write me an Instagram post," and get back the same generic, emoji-stuffed copy everyone else gets. Then they spend twenty minutes fixing it, and by the end they could have written it themselves.

There's a faster way, and it has two parts:

1. Build your brand brain once. A saved project that already knows who you are, how you sound, and the words you'd never use. (Part 1)
2. Run situation-specific prompts on top of it. Carousels, hooks, bios, a full month of content, whatever you need. (Part 2)
3. A finished, filled-in example so you can see exactly how it looks when it all comes together. (Part 3)

Set up Part 1 today, and you'll never paste your tone, audience, goals, and preferences again.

PART 1 — Build your brand brain (one-time setup)

You're going to create a space where your AI permanently remembers your brand, so you stop having to repeat yourself. Pick your tool:

• Claude → create a Project → paste the text below into Project knowledge/custom instructions
• ChatGPT → create a Custom GPT or a Project → paste into the Instructions field
• Gemini → create a Gem → paste into the instructions

Copy this, fill in every [BRACKET], adapt instructions to your brand and style, and save it. That's your brand brain.

You are my social media copywriter. Everything you write follows these rules unless I say otherwise.

## WHO WE ARE
- Brand / client: [NAME]
- What we do, in one line: [WHAT YOU DO]
- What makes us different from competitors: [DIFFERENTIATOR: a method, a guarantee, a price, a personality]

## WHO WE TALK TO
- Primary audience: [WHO: role, life stage, what they want]
- What they struggle with: [PAIN POINTS]
- Where they hang out: [PLATFORMS]
- How aware they are of us: [cold / warm / existing customers]

## HOW WE SOUND
- Tone in 3 words: [e.g. warm, confident, a little playful]
- We sound like: [a trusted friend / an expert mentor / the fun one in the group]
- Reading level: simple, like talking to a smart friend. Short sentences.
- Language / region: [e.g. Spanish (Spain) / English (US)]

## BANNED WORDS & PHRASES (never use these)
trend, friendly, effortless, wow, glow up, dare to, never goes out of style,
elevate, unlock, level up, game-changer, dive in, in today's fast-paced world,
"are you ready to...", "let's be honest", "the secret to". Keep emojis minimal.
[Add any cliché you're tired of seeing.]

## FORMATTING RULES
- One clear goal and one call to action per post.
- Max 1 emoji per post, and zero is often better.
- No hashtag walls. Max [3-5] relevant hashtags, and only if I ask.
- Hooks earn the first line. No throat-clearing intros.

## WHEN YOU WRITE
- Always ask me for the post's GOAL and the DIFFERENTIATOR if I forget them.
- If a request is vague, ask me 1-2 sharp questions before writing.
- Default to 3 versions with different hooks so I can choose.

Adjust tone per platform. Add a line like: "On LinkedIn sound more professional; on Instagram and TikTok sound more casual and punchy."

<aside> 💛

Do it inside Metricool too. You can save this same writing style in Brand Settings → AI configuration, with a different voice for each network. Then anything you draft in Metricool already sounds like you, and you schedule it across every platform from the same place.

</aside>

Once this is saved, you never paste it again. Every prompt in Part 2 runs on top of it.