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Instructions (delete this block):
- This document includes the template for conducting a complete social media audit
- All of the information below is fictitious and serves as examples. Modify texts and figures according to the results of your audit
- You will find the following sections:
- Overview: a summary of all social media platforms where the brand has a presence
- Instagram: data related to this channel
To perform a complete audit, you will need to duplicate the Instagram block and replicate it for each of the social media platforms where the brand has a presence
- All figures included here should come from the Data page
How to share this audit: Once completed, delete all instruction blocks:
- Export as PDF (Access via the three dots in the top right corner)
- Copy the public link (Access via the Share button in the top right corner)
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Period: April, 2026
Brand: ACME
Performed by: Metricool
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Instructions (delete this block):
Duplicate the Instagram block and replicate it for each of the social media platforms you want to add
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QUICK LINKS
OVERVIEW
Community →
Social Media Presence →
PERFORMANCE
Top 3 Content →
SWOT Analysis →
INSTAGRAM
Profile General Audit →
Community →
Content →
Profile Optimization Checklist →
Analysis →
Next Steps →
OVERVIEW
Community
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1.5M
TOTAL FOLLOWERS
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+12%
MONTHLY GROWTH
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MAIN GENDER
59% female
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MAIN AGE
25-35 years old
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MAIN COUNTRY
United States
Social Media Presence
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500K
FOLLOWERS
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500K
FOLLOWERS
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500K
FOLLOWERS
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500K
FOLLOWERS
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PERFORMANCE
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🗑️
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Top 3 Content